Search Advertising

Are there potential customers searching online for just what you’re offering?…What are the odds they’ll find your site?

Search advertising allows your website to appear at the top of the search results page when people search for keywords relevant to your business. The Pay Per Click (PPC) model means you only pay when someone clicks on your ad.

At Comet, we’re experts in building and managing professional search ad campaigns…


Once a campaign has been launched, we watch as data begins to flow in. It’s these figures we obsess over: impressions, clicks, cost per click, conversions, search impression share, quality score, ad position, search queries. Why? They allow us to continually refine and optimize campaigns to achieve the best possible performance. Whether your target is local or international, PPC is truly performance-based advertising.

In search advertising, Google is king, but we also run campaigns on Bing, Yandex, and Baidu.

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