Search Advertising

Are there potential customers searching online for just what you’re offering?…What are the odds they’ll find your site?

Search advertising allows your website to appear at the top of the search results page when people search for keywords relevant to your business. The Pay Per Click (PPC) model means you only pay when someone clicks on your ad.

At Comet, we’re experts in building and managing professional search ad campaigns…

WE DO IT DIFFERENT

Once a campaign has been launched, we watch as data begins to flow in. It’s these figures we obsess over: impressions, clicks, cost per click, conversions, search impression share, quality score, ad position, search queries. Why? They allow us to continually refine and optimize campaigns to achieve the best possible performance. Whether your target is local or international, PPC is truly performance-based advertising.

In search advertising, Google is king, but we also run campaigns on Bing, Yandex, and Baidu.

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Search Engine Optimization

What’s a top-notch website without visitors?

If you want to become more discoverable, Search Engine Optimization (SEO) is a worthwhile investment. Unlike online advertising, which can immediately place your ad first in the paid results section, SEO is a long-term process to boost your site’s organic ranking (where a website appears within natural or unpaid search results).

Q. How do you crawl to the top of organic search results?

…by boosting your site’s relevance and authority for specific keywords

While old-fashioned SEO was an exercise in spam, SEO today has to be about quality. That’s why our SEO service include in-depth keyword and competitor research, website analysis and optimization, quality link building, guest posting, and regular reports.

The payoff of all this hard work is two-fold:

1. Traffic is free, and…

2. Higher click rate than paid ads

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Display Advertising

Whether your need is branding or lead generation, Display Advertising offers a new level of transparency never possible in online advertising. Not only can you select the “how”, “where” and “who” of ad targeting, you can see real data on how ads perform.

In addition to targeting new individuals online, Display ads can be used to re-target past visitors to your website. It is pleasantly surprising to see the impact that a re-targeting banner ad can have on your ROI.
Display Ads can be shown on the Google Display Network, independent display networks, and across social media networks, such as Facebook and LinkedIn. Ad formats to choose from include banner (image), text, and video ads.
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Social Media

Engage your target audience in their natural online habitat.

Social media may be the current buzzword, but how do you make it worth your while?

We help clients leverage social media for more than just branding. While most forms of advertising deliver a temporary audience, we use social platforms to build a long-term audience for our clients. By reaching out and developing a direct relationship with consumers, clients are able to nurture brand loyalty.

Like, Shares, and other engagement metrics aside, social media can also create a ripple effect, leading to more branded searches and word-of-mouth referrals. At the end of the day, we evaluate everything in terms of client ROI.

If social media is a platform that your business can benefit from, our team can create and manage profiles, manage content, and track engagement.

We help keep you in the loop when it comes to online buzz: what people are saying about your brand, competitors’ brands, and the industry in general.

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Email Marketing

Are subscribers receiving your emails? Are your newsletters going straight to spam?

Qualified leads are the ultimate goal of online marketing.

We create innovative inbound marketing campaigns that yield a captive audience.

One of the most effective channels for this is email marketing. Comet’s professional email marketing services use a first class mail system, email address verification, and other methods to ensure high delivery rates. We also conduct A/B testing to ensure the message we broadcast is just right.

We offer clients both fully-managed and as self-managed solutions.

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